Alex Yuan

Alex Yuan

Fruit-Flavored Matcha: A New Growth Opportunity for Beverage Brands

Fruit-Flavored Matcha

In the past, matcha was mainly used in matcha lattes, baked goods, and desserts. As beverage brands continue to expand their product ranges, matcha is now being used in more categories, including fruit drinks, sparkling beverages, ready-to-drink products, and frozen desserts. This gives brands more possibilities to develop new flavor combinations.

Could hojicha be the next big flavor trend after matcha?

A Close-up of Zhiqinghe Hojicha Powder

People call hojicha matcha’s cousin. In the past, it was mainly found in Japanese tea houses and dessert shops. In recent years, hojicha lattes, hojicha milk teas and hojicha ice cream have landed on menus of chain coffee shops and new tea brands. As of October 29, 2025, the hashtag #hojicha gained 34.124 million views and 232,000 discussion posts on Xiaohongshu. Meanwhile, global searches for "hojicha latte" increased by 173% year on year, while searches for "hojicha" grew by 54.6%. You can spot hojicha more and more often, from boutique cafes in London to chain tea stores across Asia.

How to Verify a Truly Reliable Chinese Matcha Factory?

To verify a reliable Chinese matcha factory, buyers should separate traders from integrated producers, screen public production evidence, run small trial orders, and cross-check legal entity names across certificates, labels, and batch documents. Zhiqinghe operates as a plantation-backed matcha manufacturer…

How to Choose the Right Matcha Powder for Different Applications

Matcha Powder

Today, matcha powder is no longer only used in traditional tea ceremonies. It is widely adopted in coffee shops, milk tea stores, bakeries, ready-to-drink beverages and more. Different grades of matcha powder have a clear impact on product taste, color, production cost, and customer satisfaction. So choosing the right grade of matcha is very important for your product.