Hangzhou Zhiqinghe Tea Tech Co.,Ltd.
Since 1992.
Organic matcha: the new ′health currency′ for the young generation
Last week, Zhiqinghe’s organic tea farm welcomed a heartfelt visit.
Two post-95 overseas Chinese girls from Singapore made a special point of coming here to find the source of premium matcha. The paths up the mountain were wet and muddy since it rained yesterday, yet this is exactly the pure, natural state of this land. They trudged through the soft mud to reach the tea farm – all to witness where a great cup of tea really grows.
After the rain, mist curled around the lush green mountains. Every row of tea bushes looked fresh and glistening. You could smell the mix of wet leaves, soil, and fresh rain in the air. Standing halfway up the hill, they gazed at this tea garden perfectly preserved by nature and genuinely admired the view. Their experience of this pristine growing environment perfectly aligned with their pursuit of the perfect cup of matcha.
Before leaving, they took a group photo with Alex and Cissy in front of the tea farm. They looked so happy and content; it was like they’d found exactly what they were looking for.
A truly great matcha begins with irreplaceable, pure land. Zhiqinghe tea farm is nestled in Lin’an, Hangzhou – over a thousand years ago, there was a beautiful land protected and cultivated by Qian Liu, the King of Wuyue. This profound historical heritage has nurtured the unique spirit and abundant vitality of the mountains and waters here today. It sits against the natural barrier of the Tianmu Mountain range. The mist, mountain springs, and rich soil all come together to create a pure, self-sustaining ecosystem. We have always believed that only tea leaves grown naturally within such a complete ecosystem possess abundant nutrients and layered flavors, having what it takes to take on the global market.
In today’s global trends, organic matcha has become the universal language of healthy living and refined aesthetics.
This green color shows up in all those fancy custom drinks on social media, and serves as the perfect finishing touch in high-end cuisine. Matcha is not only a natural antioxidant, but also an excellent source of soothing nutrients and dietary fiber. What’s more, it represents a lifestyle of mindfulness, self-discipline and just being at one with nature. It bridges ancient Eastern wisdom and modern global aesthetics, and it’s exactly what today’s younger generation is looking for in terms of health.
And what we safeguard and present here is the very origin of this trend – organic ecological matcha grown strictly in accordance with nature’s laws. Zero chemicals. Just tea trees growing strong the way nature intended. Every sip you take condenses the energy and terroir of this misty mountain land – a ‘drinkable forest’ meant for savoring.
Starting from the misty depths of Qian Wang’s hometown, we cultivate with deep reverence. When clients from afar travel all this way, despite the rugged paths, just to reach the origin of fine matcha, it’s the most precious reward for everything we do, from the soil to the cup.
We invite you to savor this fresh matcha and enjoy the pure flavor of Lin’an’s mountains, and the natural taste inherited over a thousand years.
Zhiqinghe Matcha, nurtured by nature, chosen by the times.
